Maybe you want to be a little mysterious or lay low in your Northland piece of paradise but more likely you want to protect your privacy when browsing online. You don’t want cybercriminals seeing what you’re doing, or marketers knowing where you go online and what you search for. So, you anonymise your activity using Incognito mode or private browsing. Really though, if you want to be anonymous online, a virtual private network (VPN) is likely a better option.