“Ultra IT adds value to our business!”

PDC creative are a busy creative agency based in Whangarei. Here, Travis Bloem shares how the relationship with Ultra IT has evolved over the years,  and how being on a Managed Service Agreement has supported their business goals. (Read more about the benefits of an MSA plan here). 

“What began as a relationship by default, turned into a service we feel is now a pillar of our business operations scaffolding. 

For many years we were using a small, local IT business that handled everything for us. They were bought by Andrew at Ultra IT and after a formal introduction we were happy to continue our relationship with Andrew and his team. 

The previous business ticked the boxes and provided support as and when we needed it. They were your typical IT service and we valued the personal and professional help they provided. Moving over to Ultra was an eye-opener for us. 

That personal and valued feeling we had from the original, small IT team we used never left for a second. As a small, yet fast-growing business, we never once felt insignificant or not supported by the Ultra team. 

Moreover, the biggest impact Andrew and his team had was far greater. 

Ultra IT weren’t just the ambulance at the bottom of the cliff waiting to fix our hardware and software problems when they popped up like most other IT businesses. They actively tried to learn about our business and invest their time into finding solutions for us to not just pre-empt any issues, but help streamline and add value to our business at the same time. What they did in a few short months streamlined our processes, boosted our productivity and safeguarded sensitive business and client information. They helped us level up as a business.

These are some of the things that Ultra IT did for PDC

  1. Move data to Microsoft 365
  2. Setup cloud and device security
  3. Microsoft Training
  4. Device Leasing
  5. Computer Desks and Cable tidying.

As a digital marketing agency spending most of our time creating online content for clients, it gives us peace of mind to refer our clients directly to Ultra for the plethora of services they help them with. Ultra IT work with a large number of clients we deal with and it is easy for us to do what we do best when we know they’re covered in all things IT by Andrew and his team.

I look forward to the future of my business as we grow and add new team members, all the while knowing we are backed and supported by Ultra IT.”

Warm regards,

Travis Bloem | pdc creative – Director – Head of video and photo 


If you would like to discuss how being on a Managed Service Agreement can support your business goals, please feel free to reach out to us here

Embracing Change: Overcoming the Fear of AI

Do you remember when video players were invented and we could actually record our favourite TV shows? Or when eftpos cards came along? Don’t even get us started on the huge shift that mobile phones created. Today’s world would seem alien to those living 100 years ago. 

Change is inevitable!  Especially when it comes to technology. 

Throughout history, humanity has faced numerous shifts, from the advent of the wheel to the digital revolution. Yet, despite our capacity to adapt, the fear of change often causes us to delay change rather then embrace change.

Today, as Artificial Intelligence (AI) continues to revolutionize various aspects of our lives, the fear of its implications is palpable. However, understanding AI and embracing its potential can help alleviate these concerns.

Understanding AI:

Before delving into the fear of AI, it’s crucial to grasp what AI truly is. At its core, AI refers to the development of computer systems capable of performing tasks that typically require human intelligence. These tasks encompass a wide range of activities, from language translation to autonomous decision-making.

AI can be categorized into two main types: Narrow AI and General AI. Narrow AI, also known as Weak AI, is designed to perform a specific task, such as facial recognition or natural language processing. On the other hand, General AI, or Strong AI, possesses the ability to understand, learn, and apply knowledge across various domains, akin to human intelligence.

The Fear of Change:

Fear often stems from the unknown, and AI introduces a plethora of uncertainties. Concerns about job displacement, loss of privacy, and AI outpacing human capabilities are prevalent. Additionally, there’s apprehension regarding the ethical implications of AI, including biases embedded in algorithms and potential misuse of AI-powered technologies.

Furthermore, the rapid pace of AI development exacerbates these fears. As AI algorithms become increasingly sophisticated and pervasive, individuals may feel overwhelmed by the speed of change and their ability to keep up with it.

Addressing the Fear:

Despite these apprehensions, it’s essential to recognize that AI also brings about significant opportunities. This is why Ultra are running the series of free events “The AI empowered business” next month. Click here for more information. 

By automating repetitive tasks, AI can enhance productivity and free up human resources for more creative and strategic endeavors. Moreover, AI-driven insights enable better decision-making across various industries, from healthcare to finance.

To address the fear of AI, education and transparency are paramount. Providing individuals with a deeper understanding of AI, its capabilities, and its limitations can demystify the technology and alleviate concerns. Furthermore, fostering an open dialogue about the ethical considerations surrounding AI development and deployment can help mitigate potential risks.

Embracing Change:

Rather than succumbing to fear, embracing change is key to harnessing the potential of AI for the betterment of society. This requires a proactive approach to adaptability and lifelong learning. Individuals and organizations must be willing to evolve alongside AI, acquiring new skills and adapting existing processes to leverage the technology effectively.

Collaboration between humans and AI is the future. By combining human ingenuity with AI capabilities, we can address complex challenges and unlock innovative solutions. Embracing change not only allows us to thrive in the AI era but also empowers us to shape its trajectory responsibly.


By becoming educated and understanding AI more fully, any concerns you have can be addressed and we can harness its potential to create a brighter future.

Instead of fearing the unknown, let us embark on this transformative journey with curiosity, resilience, and a collective commitment to shaping a world where AI serves humanity’s best interests.

To understand how AI can help  your business growth now contact the team at Ultra IT